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How often do we reach for our e-readers or tablets? Probably not nearly as often as we do the phones in our pockets. Perhaps that explains why Prime phones are getting a much bigger discount than any of Amazon’s subsidized tablets and e-readers, which are respectively $15 and $20 cheaper than their ad-free counterparts. I can’t remember the vast majority of ads that I scroll past on websites and social media, but I have no trouble recalling the Fitbit, Sony TV, and Casper mattress Amazon wants to sell me. We check our phones dozens of times every day, which means each ad on a Prime phone is getting plenty of chances to sear itself into your memory. While they never hindered my ability to use the phones, they already feel like an intrusion. Ultimately, I see why ditching the ads may be desirable. Asked for comment on this, Amazon deferred to the phone makers, and Motorola was noncommittal.)
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(One potential side effect: It’s unclear if Prime phones will get Android updates in lockstep with their non-Prime counterparts. (I haven’t attempted rooting the phone to run alternative firmware, though I imagine some hackers will figure this out eventually.)Īmazon does offer an escape hatch of its own, as it does with its subsidized Kindle e-readers and Fire tablets: Through the device management page on, you can pay back the $50 discount and remove the lock-screen ads for good.
Blu r1 hd battery fires install#
The system app that delivers these ads can’t be disabled, and if you install a third-party lock screen from the Google Play Store, unlocking it just takes you to Amazon’s lock screen underneath. The lock screen ads, meanwhile, are pretty much unavoidable.
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You’re allowed to remove the home screen widget with daily deals, and you can disable Amazon’s apps so they don’t clutter up the launcher, but there’s no way to remove Amazon’s software outright, so it’s always taking up storage space.
Maybe Amazon will make another phone someday, but putting its services onto other companies’ phones provides similar advantages with none of the risks.
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Sure, Amazon apps and services have to share space with those from Google, but being able to use Google Maps, Gmail, and the full Google Play Store is a benefit for consumers, not a drawback, and I doubt anyone’s missing the 3D perspective gimmick that was the Fire phone’s defining feature.
Overall, the setup seems like something Amazon should have done all along instead of releasing the disastrous Fire phone two years ago. The bottom of the widget also provides direct access to Amazon orders and an Amazon shopping list.Īs for Amazon’s pre-installed apps, I count 11: The master shopping app (including the company’s Appstore for Android), Video, Kindle, Music, Photos, Drive, Alexa, Audible, Prime Now, IMDb, and Goodreads. Roughly half the deals I get are related to electronics-chargers, battery packs, earbuds, car mounts-which makes sense given my purchase history and interests. If Amazon keeps this program going, it’s not hard to imagine a future of free phones subsidized by ads as the cost of hardware creeps lower.Īmazon’s home screen widget, which advertises deals from the online retailer, is closer to the mark. These are surprisingly decent phones for the money, and you could buy a family’s worth of them for less than a $650 iPhone. Both come without any contracts or monthly hardware payments. Amazon’s suite of apps are pre-loaded as well, along with a widget that shows personalized deals from .Īfter the discount, the Blu R1 costs just $50 (or $60 with double the storage and RAM), and the Moto G4 costs $150.
Amazon Prime subscribers can now buy a pair of unlocked phones-either Motorola’s Moto G4 or the Blu R1 HD-each at $50 off the list price and with advertisements built into the lock screen. Such is life with an Amazon Prime Exclusive smartphone. And if recent patterns hold up, I’ll soon be pitched on a set of Jaybird wireless headphones and a new Kindle book. Or at least it did the last time I turned the screen on.
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